Colors
The OHIO color palette breaks down into two parts.
Primary Colors
The primary color palette should be used across all brand communications. Cutler Green should be the dominant color used while Under The Elms and Cupola White can be used as an accent.
PMS: 342
CMYK:
93, 10, 75, 43
HEX: #00694E
RGB:
0, 104, 72
PMS: 3435
CMYK:
93, 24, 85, 68
HEX: #024230
RGB:
2, 66, 48
PMS: none
CMYK:
0, 0, 0, 0
HEX: #FFFFFF
RGB:
255, 255, 255
Secondary Colors
The secondary color palette should be used sparingly as accent colors for graphic elements, or used to bring a pop of color to brand communications. Ideally the colors would be used in longer form pieces where color can be used to bring a sense of variety to an overall piece.
Black and white are accent colors that can be used sparingly across all color palettes.
PMS: 404
CMYK:
20, 25, 30, 59
HEX: #756E65
RGB:
119, 110, 100
PMS: 7500 at 15%
CMYK:
1, 2, 4, 0
HEX: #F9F7ED
RGB:
249, 247, 237
PMS: 5875 at 65%
CMYK:
2, 0, 17, 7
HEX: #E7ECC3
RGB:
231, 236, 195
PMS: 111
CMYK:
0, 17, 100, 33
HEX: #AA8A00
RGB:
170, 138, 0
PMS: 573
CMYK:
24, 0, 11, 0
HEX: #B5E3D8
RGB:
181, 227, 216
PMS: 367
CMYK:
37, 0, 77, 0
HEX: #A4D65E
RGB:
154, 206, 96
PMS: 172
CMYK:
0, 80, 98, 0
HEX: #FA4616
RGB:
250, 70, 22
PMS: none
CMYK:
60, 50, 50, 100
HEX: #000000
RGB:
0, 0, 0
Additional notes about colors:
- Color ratios on individual pages, spreads, and layouts can vary, and secondary colors can be used prominently as part of internally focused materials. OHIO鈥檚 Cutler Green should be prominent in prospective student marketing materials.
- Find a strong combination of three or four colors and use that color scheme consistently and creatively throughout print communications.
- Be mindful of color combinations that represent other universities.
- For print: Tints of each color may only be used as accents, for example, in backgrounds, infographics, charts, graphs, and diagrams.
- For websites: Tints may not be used for functional elements of a website, such as buttons, text, or backgrounds. Tints of each color may only be used as accents, for example, in infographics, charts, graphs, and diagrams.
- Under no circumstances should any of the secondary colors become the predominant, signifying color for a school, center, institute, or department.
Digital Color Use
Our audiences usually first meet OHIO digitally before they ever experience it in person. To translate our brand thoughtfully for our digital communications, we鈥檝e created Web-specific values for our color palettes. They have been optimized for digital use and for compliance with the Americans with Disabilities Act (ADA)鈥攁n equal opportunity law for people with disabilities鈥攕o that the colors are visually effective and functionally useful.
- When designing for digital platforms, foreground and background colors must be and pass at the WCAG AA level to ensure ADA compliance.
Promotional Items
When choosing promotional items, be sure they adhere to University color and type guidelines. If your promotional item is in a color, choose the color closest to an official University color. For help selecting appropriate promotional items, fill out a . Use official University fonts for any text on promotional items.
Customized promotional items may be obtained through and Consolidus, 51社区鈥檚 preferred vendor for sourcing promotional items. Browse items in BobcatBuy. Contact Printing Services at 593.1930 or printing@ohio.edu.