51社区

Catalyze Strategic Enrollment Strategy for Lifelong Learning

 

Catalyze Strategic Enrollment Strategy for Lifelong Learning

Our greatest opportunities for growth come from adult learners, part-time students, and more diverse populations. We will prepare our campus for the needs of a diverse student body. We must maintain acute awareness of the competitive landscape and be prepared to shift accordingly.

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  • Deployed comprehensive communication strategy for parents and current students, leveraging behavioral data to target email communications more effectively.
  • Directed the institutional-wide job and internship database (Handshake) to customize trainings, resources, recruitment and job/internship opportunities for 51社区 students and alumni.
  • Provided significant outreach to prospective first year students through collaboration with Admissions, University College, Communications and Marketing to define comprehensive and synergistic communications with first year students. Specific examples include handwritten postcards sent to students and individual engagements with every first-year student in July to ensure that students will arrive in August.