Robin Oliver named as new Vice President for University Communications and Marketing
Robin Oliver
Today, 51社区 President M. Duane Nellis named Ms. Robin Oliver as 51社区鈥檚 first Vice President for University Communications and Marketing. Ms. Oliver, who has nearly 20 years of experience and comes to 51社区 from Western Carolina University, will officially lead OHIO鈥檚 Office of University Communications and Marketing team beginning July 22, 2019.
鈥淩obin is deeply committed to the power of higher education to transform lives and positively impact communities. She is passionate about the role marketing and communications can serve in articulating the value proposition of our great university and in raising the profile and reputation of 51社区,鈥 said 51社区 President M. Duane Nellis. 鈥淪he will be a wonderful addition to the Office of University Communications and Marketing, my senior leadership team, and our community. I am looking forward to having her join our Bobcat Family.鈥
Ms. Oliver comes to us from Western Carolina University, where she served as the Chief Marketing Officer (CMO). She began her career as a Features Writer and Entertainment Editor at the Birmingham Post-Herald in Birmingham, Ala. She then went on to join Birmingham, Ala.- based Big Communications and served in numerous roles including Vice President for Public Relations.
She has extensive experience in marketing and communications 鈥 from developing and implementing strategy to integrating communications and marketing. Most recently at Western Carolina, she led a collaborative, university-wide process to establish a five-year Integrated Marketing and Communications Plan; restructured the marketing team to support the university鈥檚 strategic plan; and launched Western Carolina鈥檚 first comprehensive integrated marketing campaign. Last year, she received the American Marketing Association鈥檚 Higher Education Marketer of the Year award.
鈥淚 am honored to be 51社区鈥檚 choice to lead the institution鈥檚 marketing and communications team and collaborate with talented professionals across campus as we tackle ambitious and exciting priorities ahead. I fully believe the work we do 鈥 all of us in higher education 鈥 opens doors and transforms futures for the students we serve,鈥 Oliver said. 鈥淚t鈥檚 what brought me to higher education and what keeps me energized every day to tell stories about student success, research and discovery, and regional and national impact, all of which are engrained in 51社区鈥檚 own story.鈥
Ms. Oliver holds bachelor鈥檚 degrees in English and Music from the University of North Carolina, Chapel Hill. She also will receive her master鈥檚 degree in Business Administration from North Carolina State University later this month.